Tag Archives: Facebook

Daily Scroll: Facebook as traffic king; BuzzFeed’s Dubois insight

27 Oct

The New York Times gives some great insight into just how much we rely on Facebook. Speaking Facebook-friendly platforms, the amazing Alice Dubois discusses BuzzFeed’s product strategy.

Facebook Offers Life Raft, but Publishers Are Wary (N.Y. Times)

The social network now has over 1.3 billion users — a fifth of the planet’s population and has become a force in publishing because of its News Feed, which has been increasingly fine-tuned to feature high-quality content, the kind media companies produce.

Loading publishers’ web pages on a mobile device can be maddening, slowed by advertising that goes out for auction when readers click. So while Facebook loves the content, it hates the clunky technology many publishers use for mobile. When it comes to the impatient hordes on phones, speed matters above all else.

“The traffic they send is astounding and it’s been great that they have made an effort to reach out and boost quality content,” said one digital publishing executive, who declined to be identified so as not to ruffle the feathers of the golden goose. “But all any of us are talking about is when the other shoe might drop.”

“We’ve talked about the importance of a united front so that Facebook gets the message that this isn’t going to work, but that could change if somebody cuts a big revenue-sharing deal,” another publishing executive said.

How Facebook Is Changing the Way Its Users Consume Journalism (N.Y. Times)

Facebook now has a fifth of the world — about 1.3 billion people — logging on at least monthly. It drives up to 20 percent of traffic to news sites, according to figures from the analytics company SimpleReach. On mobile devices, the fastest-growing source of readers, the percentage is even higher, SimpleReach says, and continues to increase.

Just as the music industry has moved largely from selling albums to songs bought instantly online, publishers are increasingly reaching readers through individual pieces rather than complete editions of newspapers or magazines. A publication’s home page, said Edward Kim, a co-founder of SimpleReach, will soon be important more as an advertisement of its brand than as a destination for readers.

“People won’t type in WashingtonPost.com anymore,” Ms. Haik said. “It’s search and social.”


With time, notifications will only get smarter, and the companies that best understand this new way of communicating with its users will bring us just the right amount of information at the right time.

The 60-second interview: Alice Dubois, director for editorial products, Buzzfeed (Capital)

Publish is absolutely core for Buzzfeed, and we are not inclined to put a core task in the hands of another company or an outside vendor.

If you’re using a generic, off-the-shelf CMS, those assumptions might not fit your organization’s particular needs, creating frustrating obstacles that users need to work around. With a custom-built CMS, we can make the structure and assumptions work to our advantage, letting people do their work better or faster or more easily.

That said, I don’t think that building your own CMS is a good idea if you don’t have any developers who are able to dedicate a good percentage of their time to working on the CMS. Building a proprietary CMS without developers to maintain, modify and improve it would be crazy. For lots of publishers, a customized version of WordPress is probably great!

CAPITAL: What’s next for the Buzzfeed CMS?

DUBOIS: So much! Some of the things on my mind are a new mobile preview, better .gif optimization, an image management tool, mobile editing and even mobile post creation, and, always, new formats.

Nate Silver’s model shows digital video winning for FiveThirtyEight (Digiday)

The Globe rolls out red carpet for documentary film (Poynter)

On Thursday, the paper announced GlobeDocs, a bid to celebrate the city’s nonfiction film scene. The initiative, headed up by Page, will include a series of free screenings (at least one every month) at independent theaters throughout Boston that will include panel discussions with filmmakers and industry experts. The paper is currently working to identify advertisers to sponsor the screenings, said Boston Globe CEO Mike Sheehan.

The changing face of technology journalism (Digiday)

Why publishers are flocking to explainer videos (Digiday)

From BuzzFeed to Business Insider, explainers have become a go-to gambit for digital publishers, offering to go beyond quick hit news stories and in the process produce content with a long shelf life.

“We sometimes don’t think about news as a service for people,” Melissa Bell, executive editor of Vox.com, told Digiday. “Some people only have a minute in line at Starbucks to learn about Ferguson. That doesn’t mean we shouldn’t be able to provide that information to them, and explanatory video is one effective way to do that.”

WTF are time-based metrics? (Digiday)

“It still remains to be seen that time is the best indicator for success, [that] an article that someone spends time with is necessarily better for the brand,” said Edward Kim, CEO of SimpleReach, which measures content performance. Kim believes time is a key measurement, but that pushing to adopt a new currency could cause confusion and slow the movement of dollars to native advertising.

Observers don’t see advertisers focusing on time metrics until they’re comfortable with viewability.

The New York Times Co. and Axel Springer are investing €3 million in Dutch startup Blendle (Nieman Lab)

The New York Times Company and German publisher Axel Springer are collectively investing €3 million ($3.7 million) in Blendle, a Dutch news startup where readers pay by the article, Blendle announced Sunday.

The Daily Scroll is a roundup of my favorite media reads Monday through Thursday. All excerpts are copied and pasted.


Daily Scroll: Apps in the future; publishers cooling on Facebook?

23 Oct

The longest article today — “THE END OF APPS AS WE KNOW THEM” — is a great one.

The NYT loves native, not so much programmatic (Digiday)

As The Times’ readership goes mobile, the publication will phase out display ads in favor of native advertising.

“Display has real value, but it feels transitional, specifically when you’re talking about a smartphone-centric world. Advertisements are going to have to be in-stream and intrinsically attractive enough to engage readers,” CEO Mark Thompson said.

“We need to generalize [having our journalists engage readers],” Thompson said. “We need to make sure that it’s not a handful of stars but part of the workflow.”

Publishers cool on outsourcing community to Facebook (Digiday)

To turn the tide, some publishers are reinvesting in their own tech in an effort to build stronger communities on their sites.

“It’s really important to maintain some sort of ownership on those conversations,” said John Longbottom, editor at the English magazine Kerrang! “As great as Facebook is, we need to keep people on the site to bring in more revenue. That’s the black and white of it.”

Barber said that one of the issues with many current commenting systems is that they don’t give readers the sense that their contributions are important and have long-term value. If publishers don’t signal to readers that their comments matter, then readers aren’t going to leave good comments — or comment at all.

Inside Discovery’s digital video journey (Digiday)

“We made a strategic decision early on to invest in original programming rather than attempt to aggregate a staggering scale,” as YouTube multi-channel networks typically do, DDN general manager Colin Decker told Digiday. “If there’s one thing that the founder of Discovery understood, it’s building an audience over time and building a brand.”

“We are always looking for expansion opportunities,” said Decker. “We want our content to be wherever the audience is.”

“The more you own, the bigger cut you take, the better the business model works,” said Paul Kontonis, executive director of the Global Online Video Association.

How video at Vice News engages younger audiences (Journalism UK)

The number of subscribers to the Vice News YouTube Channel passed the one million mark earlier this month, and the media outlet announced plans to expand its news service to seven countries on 17 October.

Vice News launched back in March in reaction to the interest in the “hardcore longform documentary” Vice was already producing, and its YouTube videos have been viewed over 150 million times since.


(Very long but worth the read.)

The idea of having a screen full of icons, representing independent apps, that need to be opened to experience them, is making less and less sense. The idea that these apps sit in the background, pushing content into a central experience, is making more and more sense.

In a world of many different screens and devices, content needs to be broken down into atomic units so that it can work agnostic of the screen size or technology platform.

We’ve moved pretty quickly from notifications as signposts, to containers (cards) that include content, and actions on that content.

The number one way people use your app is through this notification layer, or aggregated card stream. Not by opening the app itself.

I really believe screens of apps won’t exist in a few years, other than buried deep in the device UI as a secondary navigation.

If a publishing company, for example the New York Times, can push content to cards, and those cards can be seen in many different third party places (with revenue sharing agreements) why bother having a website at all? It’s just a huge overhead.

A new problem emerging is an overwhelming volume of notifications. Things will need to be ranked, which will make them more manageable. It’s also a better experience, apps maximising their usefulness in a quick lightweight fashion rather than dominating your attention in a slow heavyweight app-oriented experience.

We’re talking about designing content that may appear on an incomprehensible number of devices and in an incomprehensible number of situations. This will need new design principles, new ways of thinking about researching context.

Worldwide Subscription Video-On-Demand To Grow Nearly 30% In Revenue In 2014 (MediaPost)

Survey: Publishers embracing shift to time-based metrics (Capital)

Of the 25 members who participated in Digital Content Next’s survey, 80 percent said they are already using time-based metrics, and 20 percent said they plan to in the future, 16 percent within the next six months. Among the publishers who gave their feedback were NBCUniversal, Condé Nast, Time Inc., The New York Times, Gannett Co., and ESPN.

Within the small sample set, 60 percent of respondents said they are considering using time-based metrics to appraise the value of and sell ad units. One company is already testing time-based transactions, two will begin testing the method before the end of 2014, and two other before the end of 2015.

Smartphone-Toting Millennials Fuel Demand for Mobile-Optimized Sites (eMarketer)

Among US millennial smartphone users polled, nearly 90% said their phones never left their side—both night and day—and 80% admitted they instantly reached for them right when they woke up.


How UK publishers are rethinking audience measurement (Digiday)

As the publishing industry redefines its business, it’s important it can bring clarity to advertisers about the relationships news providers have with their users.

The Daily Scroll is a roundup of my favorite media articles, Monday to Thursday. All excerpts are copied and pasted. I encourage you to click on the links.

Daily Scroll: Facebook’s coming for YouTube; Guardian surpasses New York Times

21 Oct

The Guardian is letting everyone know it’s moved ahead of the Grey Lady on ComScore. Also, the younger the Snapchat user, the more active they are, by a wide margin. Lastly, there’s a huge new study from Pew Research — I just linked to a social media section, but it’s all there.

How A/B testing became publishers’ go-to traffic builder (Digiday)

So “An Epic Battle Between Acrobatic Dogs and a Gardening House” got twice the click-throughs from Facebook and shares than the non-epic “Battle Between Acrobatic Dogs and a Gardening House.”

It tested various versions of modules and found that placing them to the right of an article, as in the screen shot below, led to a 28 percent increase in social sharing over the control site.


In one example, BuzzFeed noticed that people coming to the site from Pinterest “overwhelmingly want to pin again,” Nguyen said. The question was, how could BuzzFeed make it easier for them to pin content from the site. So BuzzFeed ran a test with a small number of users where it removed other sharing buttons. “Even if you took into account all the lost Facebook and Twitter shares, the amount of pinning overwhelmingly increased,” she said.

Because A/B testing centers on small changes, it favors an iterative approach to design rather than wholesale redesigns.

BuzzFeed’s Nguyen asserts that while BuzzFeed avoids massive overhauls, its constant small tweaks add up to big changes to the site over time. She does, however, note the risk in assuming that just the results of one test can apply elsewhere on the site. “We’re not a company that’s slaves to the numbers,” she said. “We use data to inform decisions; we don’t use it to dictate strategy.”

Section 2: Social Media, Political News and Ideology (Pew)

(This is just one part of a huge report.)

Facebook is now a widely-used source for news about government and politics. Nearly half (48%) of the panelists say they accessed news about politics and government on Facebook in the past week, about as many as got news about these topics from local TV (49%). (Note that this survey is representative of the 89% of Americans who have access to the internet. Based on the full population, somewhat fewer—39%—get news from Facebook in a typical week.)

And Facebook far surpasses other social media sites, such as YouTube and Twitter, as a source for news about politics and government. Just 14% say they got political news in the past week from YouTube, 9% from Twitter, 6% from Google Plus and 3% from LinkedIn.

Fully 77% of web panelists use Facebook. That compares with 63% who use YouTube and much smaller shares who use Twitter (22%), Google Plus (24%) or LinkedIn (26%).

At the same time that consistent conservatives are less likely to use Facebook than other groups, those who do use it are highly engaged with political news.1 Two-thirds of consistent conservatives who see political posts on Facebook pay “a lot” of (19%) or “some” attention (47%) to those posts. Similarly, six-in-ten consistent liberals who see political posts on Facebook pay “a lot” of (14%) or “some” (46%) attention.

Digital Ad Revenues Hit Landmark High in First Half High of 2014, Surging to $23.1 Billion, According to IAB Internet Advertising Revenue Report (iab)

  • Mobile revenues increased 76 percent to 5.3 billion at HY 2014, from the $3.0 billion (15% of total) reported at HY 2013, with the 2014 six month total consisting of $2.7 billion mobile search, $2.5 billion mobile display, and $103 million in other mobile formats
  • Digital video, a component of display-related advertising, reached $1.5 billion, a 13 percent increase in revenue over the first half of 2013 at $1.3 billion
  • Search revenues in the first half of 2014 hit $9.1 billion, up 4 percent from $8.7 billion in the first six months of 2013
  • Display-related advertising revenues in the first half of 2014 totaled $6.5 billion, a 6 percent uptick from $6.1 billion in the first half of 2013, and accounted for 28 percent of digital advertising revenue overall
  • Social media revenues, which includes advertising delivered on social platforms, including social networking and social gaming websites and apps, reached $2.9 billion in HY 2014, a double-digital hike of 58 percent over the same period in 2013, at $1.9 billion
  • The top three advertising verticals continue to account for nearly half of advertising revenue (46%), including Retail at 21 percent, Financial Services at 13 percent and Automotive at 12 percent

Social Proof in the User Experience (NN/g)

People are guided by other people’s behavior, so we can represent the actions, beliefs, and advice of the crowd in a design to influence users.

Facebook video isn’t killing off YouTube — yet (Digiday)

Combined with the introduction of autoplay videos and its unprecedented reach and targeting options, Facebook is becoming the Web’s second most important video platform.

…Socialbakers…released a study last week showing that YouTube’s share of the number of brand videos posted to Facebook was diminishing, as was its share of interactions on video posts.

“Basically, there are no signs of the trend reversing from its current path

Google, YouTube’s parent company, told Digiday it, too, is seeing an increase in upload activity: More than 300 hours of video are now uploaded to YouTube every minute, up from 100 hours last May, according to a Google spokesperson.

Facebook’s superior targeting will attract marketers seeking reach on specific campaigns, while YouTube’s relative cheaper cost per view will make it alluring for brands looking to build more lasting, consistent connections with consumers.

“Their growth isn’t at the expense of either; it’s at the expense of text,” George Hammer, DigitasLBi’s svp of content and social strategy, said. “For more and more of our campaigns, the preferred medium is video.”

Millennial media-consumption habits explained, in 5 charts (Digiday)

New York Times partners with Citi for mobile native advertising solution (inma)

Citi and The New York Times collaborated on a never-been-done-before branding opportunity integrally incorporated into the user experience of The Scoop, a mobile application from The New York Times that aggregates and recommends “the best of New York.”

The Citi Bike sponsorship of The Scoop app provided additional value to users and offered Citi an effective, editorially integrated branding opportunity — all while promoting a programme that promises to reduce emissions, road wear, collisions, road and transit congestion, and improve public health.

Where Can Digital Video Ads Have Consumers’ Attention? Smartphones (eMarketer)

The device on which a consumer views video ads matters far more than mood or location—or even the content genre.

Among US internet users who viewed pre-roll video ads on a smartphone—a group that’s often on the go—64% of those who were highly attentive planned to purchase the product advertised. In comparison, just 23% of smartphone viewers who paid little attention intended to buy.

Nate Silver Develops Video to Demystify Data on ESPN Stats Site (AdAge)

Snapchat’s Audience Is Teen-y (eMarketer)


Among 14-to-17-year-old US internet users surveyed, 36.8% said they used Snapchat at least weekly. Meanwhile, 18- to 34-year-olds trailed by nearly 16 percentage points, and a mere 4.2% of those ages 35 to 54 smiled, snapped and sent.

Google’s product strategy: Make two of everything (arstechnica)

The Guardian overtakes New York Times in comScore traffic figures (The Guardian)

Last month theguardian.com website network recorded 42.6 million worldwide unique visitors, a 12.3% month-on-month increase, according to the latest comScore report on desktop web usage. The New York Times drew 41.6 million worldwide unique visitors, up 8% month on month.

Jill Abramson Teaming With Steve Brill on Startup Venture (The Wrap)

As for the partnership with [Steven] Brill, [Jill] Abramson said, “He and I will be doing one big story a year.”

Gannett earnings strong, but publishing revenues continue a steep slide (Poynter)

U.S publishing ad revenues year-to-date are down 6.3 percent. At Gannett, that difference is more than made up by booming broadcast operations and freestanding digital ventures like CareerBuilder. So revenues for the entire company are up a healthy 13.4 percent.

Gannett’s advertising decline to date (-6.3 percent) roughly matches the industry rate in 2013 (-6.5 percent).

Gannett’s broadcast revenues are up 97.2 percent year-to-date in large part because the operation is much larger after acquisition of Belo’s 20 stations.

Mobile Ads Could Make or Break the Yahoo-Tumblr Marriage (AdWeek)

New York-based Tumblr’s numbers state that 65 percent of its 400 million global monthly users employ its mobile app. And with mobile ad sales exploding for Facebook and Twitter, Tumblr’s millennial prowess looms like an untapped beer keg for youth-minded brands.

BuzzFeed to Retain Seat Among IAB’s Advertising Elite; Blog-born publishers gain clout (AdWeek)

The Daily Scroll is a roundup of my favorite media reads Monday through Thursday. All text is copied-and-pasted from articles. You should click on them for the full story.

Daily Scroll: Facebook, Google dominate referral traffic; why there’s no ‘dislike’ button

20 Oct

Today we finally learn why there isn’t (and probably never will be) a Facebook “dislike” button, and you can probably guess the reason. Also, some worthwhile insight about Facebook’s and Google’s monopoly on referral traffic.

How Facebook and Google Now Dominate Media Distribution (Monday Note)

Many great news brands today see their direct traffic — that is readers accessing deliberately the URL of the site — fall well below 50%.

According to last Summer ComScore data, a typical BuzzFeed viewer reads on average 2.3 articles and spends slightly more than 3 minutes per visit. And when she leaves BuzzFeed, she goes back to the social nest (or to Google-controlled sites) roughly in the same proportion. As for direct access, it amounts to only 6% and Twitter’s traffic is almost no existent (less than 1%).

Whether it is 75% of traffic coming from social for BuzzFeed or 30% to 40% for Mashable or others of the same kind, the growing reliance to social and search raises several questions.

Roughly speaking, for a news, value-added type media, the number of page views by source goes like this:
Direct Access : 5 to 6 page views
Google Search: 2 to 3
Emailing: ~2
Google News: ~1
Social: ~1
These figures show how good you have to be in collecting readers from social sources to generate the same advertising ARPU as from a loyal reader coming to your brand because she likes it. Actually, you have to be at least six times better.

Chartbeat tries to fight the smoke and mirrors in web measurement by going public with its metrics (Gigaom)

In an attempt to force a change to that state of affairs, Chartbeat announced on Monday that it is making public all of the metrics, standards and methods of measurement it uses internally — including a detailed breakdown of their weaknesses and limitations.

An Audience of Users (Medium)
We must learn what customers really want, not what they say they want, or what we think they should want.

In my view, most brands and media organizations face three main hurdles:

-Insights into who their users are, how they are consuming content, and why they are engaging
-Time to build relationships across multiple channels with multiple user groups with differing needs
-Understanding of the problem as a “how” question rather than a “who/what” question

It’s about thinking more expansively about the definitions of “audience” and “user,” and finding ways to meet their needs, regardless of where they are on that journey.

New Facebook Tool Lets Marketers Host Real-Time Chats With Celebs (AdWeek)

8 tips from Metro for producing a mobile news app (Journalism UK)

1 Identify your objectives
2 Consider using an ‘off-the-shelf’ app supplier
3 Test before you launch
4 Apple is crucial
5 Think beyond the original source material
6 Keeping your customers happy
7 Expect to work unusual hours
8 The future is unwritten

YouTube Content Creator Channels Help Marketers Get in on the Right Action (eMarketer)


Washington Post Adds a National Tabloid Edition (N.Y. Times)

Local newspapers across the nation can now deliver with their Sunday papers a 24-page color tabloid edition of The Post. A news release said The Post’s insert would include news, including “coverage of politics, policy, national and world events, lifestyle, and the arts along with a wide range of commentary.”

The Dallas Morning News was the first paper to deliver the new edition starting on Sunday.

Here’s Why Facebook Never Created a ‘Dislike’ Button (AdWeek)

“I have the feeling that if there were to be a ‘Dislike’ button is that you would end up with these really negative social aspects to it,” Facebook CTO Bret Taylor says. “If you want to dislike something, you should probably write a comment, because there’s probably a word for what you want to say.”

This is the most important person at Gawker you’ve never heard of (Digiday)

Vice News announces Australian expansion (mUmBRELLA)

Vice’s push into Australia follows hot on the heels of a plethora of other international media organisations including: The Guardian, Buzzfeed, the Daily Mail, Huffington Post and BBC.

16 Months After Acquisition, Yahoo Hasn’t Made Tumblr Uncool (AdWeek)

True to her word, Mayer has let this place alone.
“It’s a very healthy working relationship where we are still able to maintain our independence but also have a lot of great access to the technology and financial resources they have to help us grow our business faster,” said Lee Brown, Tumblr’s global head of brand partnerships.

Foursquare rolls out first ad campaign (Digiday)

The six-week campaign will appear at bus stops, train stations and phone kiosks in Chicago and New York, and at bike share stations in Chicago. It is the company’s first advertising campaign and an attempt to simultaneously rebrand Foursquare and jumpstart stagnant user growth. The campaign’s aspirations are to educate non-users that Foursquare is a personalized local search app and no longer “that check-in company.”

The Daily Scroll is a roundup of my favorite media reads Monday through Thursday.

What you’re doing when you share a photo without credit

8 Jan

First let’s establish acceptable ways of sharing photos on social media, which should be about as necessary as reminding people what to do at a stop sign. Alas.

When you share a photo, you must do one of two things, and when possible, both.

1. Write something along the lines of “Credit: Photographer’s name/Organization”

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2. Link back to the original source.

(One notable exception: If the photo is watermarked or contains a logo clearly identifying the original source. But even then, it can’t hurt to go the extra mile.)

If you’re tweeting a photo, you may have to choose between the two due to character limits. At the very least, drop “photo by @handle” in there. If you don’t know who took a photo, either find out who did or don’t share it.

Why is that important?

1. You’re stealing/plagiarizing

You may not really know what plagiarizing means, but you have heard of stealing, and they’re the same thing. You’re a thief. Someone else worked hard (or maybe they didn’t – irrelevant) to get that photo, and they deserve credit. It’s no different than stealing someone’s painting and passing it off as your own.

2. You’re disrespecting the person who took it

It doesn’t matter if they’re not a “professional photographer” or “took it with their phone.” They still took it! If you’re no willing to credit that person, don’t share the photo.

3. You’re not “being funny”

OMG lol so you were just trying to start a meme? Or you have a really good caption? TOUGH! Credit or don’t post!

4. You have no integrity

If you read these reasons and still think it’s acceptable to pass someone else’s work off as your own, you’re a bad human being.

Finally, here’s my favorite way to politely call people out about it, even if they don’t get the hint.


Is Facebook blocking journalists from posting?

15 May

The Huffington Post’s Craig Kanalley tweeted frustrations Wednesday that Facebook might be restricting his posting ability for something he didn’t even do.

Newsweek social media editor Brian Ries also lost access.

Kanalley thought it was because of something on a Facebook page for which he is an admin, but did not post.

Ries’s was later reinstated.

Anyone else having trouble posting to Facebook?

Change Your Headline on Facebook Posts

7 May

Here are three reasons you might want to change your headline on a Facebook link post:

  • The article has been updated
  • You made a mistake
  • You want to withhold some information to tease readers to click through (don’t do this for serious crime/deaths)

And here’s how you do it.

Drop the link to any article into the status update box.

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Hover over the headline until it turns yellow, then click.

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Type whatever you want.

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Click back outside the box.

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Hit post, and you’re done! (Well, I would actually delete the short link from the post since the thumbnail will turn into a link, and I would add some context to give users a reason to click, but as for changing the headline you’re done.)

(You can do the same thing with the dek.)

Zuckerberg wants Facebook to be best ‘personalized newspaper’

7 Mar

Rich stories, a choice of different feeds and mobile consistency are the three focuses of Facebook’s News Feed redesign, CEO Mark Zuckerberg announced at a press conference Thursday.

Zuckerberg opened the “big announcement,” as it was billed earlier this week, proclaiming Facebook’s goal to “give everyone in the world the best personalized newspaper we can…You need to be able to share any kind of content you want…with any audience you want.”

It’s not as if Facebook wasn’t already trying to be everyone’s personalized newspaper, but maybe this is the first time the company has truly believed it could accomplish as much.

Here’s a look at the “new News Feed” that was shown during the presentation:

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News Feed Tech Lead Chris Struhar, one of four presenters, introduced a feed “switcher” function – available on mobile and desktop – that allows users to choose between options including: All Friends; Most Recent; Close Friends; Music, Photos; Games; Following. Struhar also said feeds can be sorted chronologically.

In addition to the broader “switcher” toggle option, (which was available in a different form already, but buried on the left rail) users will now be able to choose a default feed, like one from the list above.

As long as we’re talking Facebook, you can show my page some love, and follow me on Twitter.

While a limited number of users can already view the new feed at facebook.com/newsfeed, Vice President of Product Chris Cox said it will be “weeks” before all users have the “new” News Feed. (You can also request to be put on the waiting list with the above link.)

“As soon as we’ve got it to a super-polished and good place, we’ll be rolling it out more broadly,” said Cox, who opened by saying the goal was “getting Facebook out of the way as much as possible.”

Julie Zhou, who leads product design, gave some insight into why the social network believes it can be the go-to source for so much information.

“We know all the articles people are sharing…throughout the world,” Zhou said.

“Places,” for example, are getting the “prominence they deserve,” as Zhou put it, including maps with the listings.

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Upcoming events will be better organized, too.

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Larger profile photos, to go with the product’s visually-rich ambitions, are also worth noting.

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Music is also a big focus: What shows and concerts are coming up near me? What are the artists I “like” saying? What are my friends saying about them?

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Here is a Storify of all my tweets from the press conference.

Note: I watched the press conference livestream on Mashable.


Poking Fun at the Porn Story

30 Jan

Poking Fun at the Porn Story

Sometimes the commenters do all the work for you. From Patch’s national Facebook page. Coverage via Hopkins (MN) Patch..

“L” Key Enables Like/Unlike on Facebook Photos

7 Sep

I was looking through my soon-to-be cousin’s Facebook photos early this morning when I accidentally hit the “L” key. (Which is weird, since I was aiming for the right arrow. Alas, it was nearly 1 a.m.) Then I got this message:

Speaking of Facebook, you can like my page and follow me on Twitter.

Thought you might be interested to know about the keyboard shortcut, and mistaken like/unlike potential if your pinky happens to land three inches from where you were aiming.

Do you know of any other Facebook keyboard tricks?

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