Daily Scroll: BuzzFeed international insight, Telegraph digital strategy

8 Oct

I love how the Telegraph is starting its morning news meetings. Also some interesting data on the percentage of traffic that comes from millennials at 15 major “news sites.”

Telegraph to use digital content as backbone of paper (The Guardian)

Several sources said the new production system will have the biggest impact, with one describing it as a “templatised” system, so that a relatively small team can produce the newspaper by dropping web content into pre-designed pages.

“The most substantial change I saw [in the briefings] was the creation of a central production department that will mostly treat online as a ‘buffet’ to fill the paper,” said a second source. “Although it has been made clear the paper will still have elements like exclusive news and comment.”

A third source said that the strategy is a “step change” beyond the concept of “digital first”.

“The engine driving the content decisions is the 80 million worldwide unique users per month. But readers of the newspaper will not notice a difference, the paper is still a crown jewel.”

Staff have been told to embrace a new editorial ethos with five main elements:

• One integrated print/digital newsroom.

• Two shifts worked each day, one from 6am and one ending at midnight.

• Three speeds to work at, from fast for breaking news to slower for a feature.

• Four key skills for each journalist: social, video, analytics and search engine optimisation.

• Five deliverable ideas required from each desk each day: including one video, one shareable and one interactive.

In the last two weeks data analytics tool Parse.ly has been rolled out to journalists.

With this approach in mind the main daily news conference has been moved to the earlier time of 8am, with the first 15 minutes led by Gregg Stewart, director of audience development. “It is mashing digital natives and journalists,” said one source.

The newsonomics of the millennial moment (Nieman)

…this generation will spend $200 billion annually by 2017 (and $10 trillion in their lifetime) in the U.S. alone.

Take a look at the chart below, prepared with data from Comscore. In it, we rank 15 representative news sites by the percentage of their unique visitors who are millennials.

Vice 54.3%
BuzzFeed 52.9%
Slate 47.1%
Wired 44.1%
Time.com 42.4%
The Guardian 40.7%
OregonLive.com (The Oregonian) 39.7%
Vox.com 37.2%
ChicagoTribune.com 36.8%
NYTimes.com 35.2%
MSNBC.com 34.2%
CNN.com 32.7%
WSJ.com 30.0%
FoxNews.com 29.8%
StarTribune.com 19.4%

Most notable: Millennials offer huge potential to digitally proficient publishers. Though they make up only 30 percent of the web audience, they routinely make up more than 30 percent of news site usage. They want and use digital news, much of it on mobile. While older readers spread their news consumption more widely among TV, radio, and print, as well as digital, millennials make up the first profoundly digital generation.

MSN’s new web design features breaking news Tweets (Twitter Blog)


Teens flee Facebook for Twitter, Instagram (The Star-Tribune/Washington Post)

Between spring and fall of this year (Piper Jaffray conducts its Taking Stock with Teens surveys semiannually), Facebook use among teenagers aged 13 to 19 plummeted from 72 per cent to 45 per cent. In other words, less than half of the teenagers surveyed said “yes” when asked if they use Facebook.

It surveyed a group of 7,200 U.S. students, average age 16, and accounted for variables such as gender and household income. They are not poor kids: 2,200 of those asked have an average household income of $109,000 (U.S.) and the rest are close to the middle of the U.S. income distribution, with a $56,000 household income.

The teens love Apple: 67 per cent own an iPhone, compared with 61 per cent in the spring wave, and 73 per cent expect their next phone to be an iPhone. Among tablet owners, 66 per cent have an iPad. Android is losing popularity: only 19 per cent want their next phone to run it, down from 24 per cent in April.
Yet only 16 per cent would be interested in buying an Apple Watch for $350 (U.S.).

Facebook Reportedly Launching an App Designed to Hide Your True Identity (AdWeek)

Citing anonymous sources, The New York Times said Facebook is expected to launch an app within weeks that allows people to sign up with pseudonyms and keep their true identities hidden, which could compete with similar secretive apps like Secret, Whisper and Yik Yak. Facebook didn’t comment.

Ranker turns crowdsourced lists into big data (Digiday)

Ranker started in 2009 with a simple concept: create lists about just about anything and let the wisdom of the crowds determine how the items stack up.

Either way, the result is the same: People love lists and sites like Ranker are successfully exploiting that appreciation. Ranker gets over 8 million unique visitors a month, more than double its traffic from a year ago, according to comScore. Quantcast ranks the site as 195th in the list of the largest sites in the U.S., just below The Onion. And while some of that traffic has been driven by social sharing, the bulk of Ranker’s traffic still comes from searches

At Condé Nast Entertainment, marketing digital video costs as much as making it (Capital)

Condé Nast Entertainment, the magazine publisher’s entertainment division, is applying the same logic to its digital videos. C.N.E. generates new programming with more frequency than any network: it releases 10 to 20 videos every day, and it will have produced more than 100 series by the end of this year.

The 60-second interview: Scott Lamb, V.P. of international, Buzzfeed (Capital)

“BuzzFeed has more than 150 million monthly unique visitors and more than 50 million unique visitors come to Buzzfeed from outside the US and is rapidly growing.”

“Buzzfeed’s creative team is in the process of building out their staff to produce branded content in more foreign language markets. But we’ve started each new market as edit-first, followed by the business side when it makes sense to do so.”

“Germany will be launching later this fall, and we’re still working on Mexico and Japan for later this year or year next. We haven’t made concrete plans yet beyond those places, and certainly part of our time and resources next year will go into expanding the international sites we’ve already launched. But we’re looking at world cultural capitals as the next launch locations for Buzzfeed.”

Forbes tweaks native ad program for greater scale (Digiday)

Starting next week, Forbes will let brands republish content from elsewhere. In this way, advertisers won’t be tasked with constantly feeding the beast with fresh content.

Learning the right lessons from digital news leaders (Medium)

What the leaders in digital news understand is that success depends on the connection between mobile, social, design, workflow and CMS.

Apple Was Just Granted A Patent For A Digital Newspaper (Business Insider)

Patently Apple reports that Apple refers to the device as a “digital periodical,” and that it can be used for both reading and also advertising.

The device reportedly receives updates via MMS, the technology used to send photos and video clips as a form of SMS message. The patent filing reveals that Apple wants to break down web pages and newspapers into separate video, audio, image and text elements that will each be delivered using MMS. Once the files reach the digital newspaper, they’ll be reassembled into the original page or file.

Funny or Die Launches News Hub (Hollywood Reporter)

“We’ve always done topical pieces,” Abramson tells The Hollywood Reporter. “But by having a new vertical and a new staff dedicated to news, we’re going to be really focused on having a lot more of them.”

He points to The Daily Show with Jon Stewart as a model for how to combine covering the news with comedy. “You can be entertained while getting your news,” he adds.

Initially, Funny or Die News will focus on blog posts that feature coverage of the day’s most important news, longer thoughtful pieces and columns from a roster of real and character-driven columnists. The site will include a blend of stories on a variety of topics, including politics, entertainment, science and sports.

Politico to add new policy shop: ‘The Agenda’ (Washington Post)

In a memo to Politico staffers, incoming Politico Editor Susan Glasser called “The Agenda” a “uniquely POLITICO take on the intersection of politics and policy,” which is one of the most vicious clichés ever to be repeated 1.4 billion times in Washington journalism circles. More from Glasser on “The Agenda”: “One thing we can say for sure is that it will be wonkery with a purpose: smart, timely, original and relevant to the policy debates that are actually on Washington’s agenda, or should be. We’ll plan to feature both outside contributors and original reporting in The Agenda…”

Staffing for the new project is unclear, though Glasser did announce its editor-at-large: Michael Grunwald, a national correspondent for Time magazine, former Washington Post reporter and author of books on the Everglades and President Obama’s stimulus program. Glasser called Grunwald a “stylist with the digging skills of an investigative reporter,” which is about right.

Training the CMS (A List Apart)

Maybe you’re like me: you know what needs to happen in the CMS to create the experience everyone’s bought into on the front end, but you’ve found there’s a big difference between having a plan and actually getting people to execute it in their daily work. The results are frustrating and demoralizing—both for you and for the authors you’re trying to help.

Don’t despair. There’s a better way to get your content guidelines adopted in the real world: put them right where they’re needed, in the CMS itself.

Will Measuring Mobile Ad ROI Ever Get Easier? (eMarketer)

Nearly all marketers increased their mobile ad budget in 2014—93% worldwide, according to a June 2014 study by Forrester Research.


eMarketer expects mobile internet ad spending worldwide to hit $36.46 billion this year—nearly doubling (91.7%) over 2013. Next year, growth will come in at 55.2% to push the total to $56.60 billion, and double-digit gains will continue through at least 2018, when spending on mobile ads will reach $124.87 billion globally.

What it’s like to be a Vice ad agency (Digiday)

Newspapers are being hit by a new wave of scammers targeting their subscribers (Nieman)

Now You Can Get In on the Facebook Ad Network That Made Millions for the Kardashian Game (AdWeek)

The Kardashian game has been a hit since launching and is said to be on pace to tally $200 million in ads and in-app purchases.

As for Facebook, its Audience Network is helping the site expand to mobile advertising outside its own walls.

The Audience Network started with just app-install ads, but it’s branching out with new formats, including link ads, “meaning any advertiser can use the network to drive traffic to its mobile website,” Facebook stated in its announcement today.

N.Y. Times unveils new Lens blog look (N.Y. Times)


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