Daily Scroll: Telegraph video; Apple Watch comprehensive look

3 Oct

Inside The Telegraph’s video content strategy

Its video team now publishes an average of 250 videos a week on Telegraph.co.uk/TelegraphTV and YouTube, which includes short news coverage shot by its reporters, live streams of major events and short original explainer videos and interviews. It supplements those original videos with news clips and internet weirdness from third parties like AP TV, Reuters and Bloomberg.

Their story is so far, so good. Internal figures show it has enjoyed a 108 percent increase in video traffic year on year and boasts a reach of 4.5 million unique users according to its sales deck. Its site has plenty of 30-second pre-roll ads, some of which don’t have an ability to skip, which can frustrating if you’re waiting to watch a short piece of viral footage.

To get advertisers interested in your video, you need produce enough content to offer buyers scale.

The Telegraph doesn’t make all its own video: a large chunk come from news agencies and third-party content producers.

In order to keep costs low and run a profitable operation, The Telegraph has developed a set of simple video formats which are easily replicable.

Be immediate.
With online video, Clissitt argues users are happy to put up with lower production values in return for a seat on the front row of history.

Eighty percent of the Huffington Post’s article pages are filled with video according to Clissitt.

Why The New York Times’ niche app strategy is flailing

While NYT Now is struggling to find an audience, it’s clear that the reasons aren’t because it’s a bad app.

Core to its problem, as with most things involving the media business today, is pricing. NYT Now runs for $8, or $96 a year, which is a hard sell for the price-conscious millennial readership that the Times is chasing.

“That price is a challenge for any publication, be it an app or a website or a print paper,” said Noah Chestnut, product lead for BuzzFeed’s news app. “Figuring out how to sell the most subscriptions at that price range will take more than a few months.”

“I think NYT Now failed to find a discrete, Times-loving, willing-to-pay audience, apart from its core subscribers,” said Ken Doctor, media analyst for Outsell.

Most mobile news readers get their news from social media and their mobile browsers, not news apps, according to a recent study from Pew Research.

ComScore recently found that 60 percent of people often go weeks without downloading any new apps, showing just how hard it is for any new entrant to break through.

MORE: A mixed bag on apps: What The New York Times learned with NYT Opinion and NYT Now

Android might lag iOS in the check-out-our-cool-exclusive-app-that’s-going-to-change-the-world department, but Google Play is filled with awesome tweaks and utilities that enhance and personalize the user experience and increase productivity…

Apple Watch Hands-On: The Wristwatch Just Caught Up To The 21st Century (This is incredibly long)

For a moment, I’d like people to put aside their criticisms and complaints, and consider what I believe to be a future inevitability: the dominance of the smartwatch as a necessary tool in the everyday lives of everyday people

Literally nothing is out of the question at this point in regard to where people might be able to purchase an Apple Watch, outside of buying directly from Apple.

…wrist space is an incredibly useful place to put technology. It is easily accessible, easy to see, easy to wear, and most importantly, it is wholly convenient.

Still, the Apple Watch is very much about simply being able to glance at it and read the time – in a way that is both convenient and useful – just like a “real watch.” In that regard, the Apple Watch doesn’t try to reinvent the concept of a “wrist wearable” but begins with the concept of a traditional watch and develops it from there by adding functionality and connectivity. At its heart, I truly feel that the Apple Watch began life as just that… a watch.

Given the limitations of current battery life, the screen must be turned off most of the time, which is a huge drawback from a design perspective.

Can you type into the Apple Watch or is there a keyboard? That is a good question, and the answer is no. The Apple Watch employs Apple’s Siri function…

What happens if you get a text message on the Apple Watch? Apple has developed not only a list of canned responses such as “OK” or “I understand,” but it learns from the user and will suggest common responses that you use, with the people that you use those responses with. What the Apple Watch does more so than any other Apple product before is attempt to learn from the user, and strive to customize the experience for them…

…all Apple Watches must have a host iPhone. None of this is because Apple is trying to make extra money by selling people two products: it is because the technology does not yet exist to allow for smartwatches to seriously live on their own and offer all the functionality of a phone and then some…

Apple cleverly pushes a lot of processor needs to the phone in order to preserve Apple Watch battery life.

The goal for Apple and its competitors in regard to fitness tech products is likely to develop a means of data acquisition and utilization which turn people’s daily lives into a simple math game of “expend X effort to yield Y rewards.”

While Apple hasn’t released specific details yet, they explain that the first generation Apple Watch is “splash resistant.” That more-or-less translates into 30 meters of water resistance measured by traditional watch standards.

What is Apple Pay? Essentially it is a service that allows you to link your credit or debit card with your phone or Apple Watch, allowing for close-contact payments. This means that people will be able to use their Apple Watch to pay for items using their existing credit cards.

Of course, there are still two major issues with the Apple Watch replacing your wallet. First, is the fact that if the battery runs out on your Apple Watch or iPhone, then you effectively have nothing. Second, is your ID.

About a day of battery life is what you should be able to expect from the Apple Watch.

I highly recommend the Apple Watch for people who like to playfully communicate with their friends and loved ones. The new communication tools are impressive, and will no doubt prove addictive for young people and those who grew up with technology.
It is also easy to recommend the Apple Watch for people who keep their iPhone in a purse or out-of-the way pocket.

Publishers reap the rewards of content ad network bidding wars

The bottom of a publisher’s article pages used to be near-worthless wasteland, but it’s now the subject of an increasingly fierce bidding war.

Content ad networks Outbrain, Taboola and a host of others have shown publishers that the space at the bottom of their article pages is very valuable indeed.

The networks are throwing around big-money guarantees in order to crow about the big-name publishers in their network.

One publishing executive who has dealt directly with both companies describe the negotiations as an “arms race.” Execs, who said they couldn’t speak on the record about financial negotiations, talk of being offered six- and seven-figure guarantees a year, plus additional payments when a reader clicks on an advertiser’s link off the page.

In one case, Outbrain opened negotiations for bids when one publisher’s contract came up for renewal. Outbrain flew in its top brass from Israel to handle the negotiation and offered to triple the publisher’s rate increase.

Premium publishers aren’t exactly proud of using them. But it’s easy money for them, which is why you see them at the bottom of even the most premium of sites, like Time, Wired and Slate.

Yahoo has introduced its own content-recommendation engine, Yahoo Recommends, which made its debut on Vox Media, Hearst and CBSInteractive sites.

Google is beta-testing a similar widget, although it’s believed to be aimed at long-tail sites.

Critics point to these recommendation networks as symptomatic of what’s wrong with the Web. Publishers, hungry for revenue and audience, degrade their user experience by slapping one, two or more of these widgets on their article pages, which can be a turnoff to users, not to mention advertisers. “We don’t want our sites to become the ghetto of content recommendation,” one publishing exec fretted.

As audiences shift to mobile devices, the fat guarantee checks are likely to shrivel…

“Of course, there’s a possibility that the bubble will burst,” said Julie Hansen, president and COO of Business Insider, which uses Taboola for article and video recommendations.

On The Future of Apple and Google

…almost everything truly smart will run Android – new TVs, IoT devices, your home appliances etc.

…iOS continues to distance itself from Android at the high end.

The problem with Android isn’t market share. It’s lack of the best apps, less usage in emerging categories, less killer use-cases and in turn… a reduced ability for developers to make money. Android first is still a myth. Despite it dominating in share worldwide.

Apple Pay is 3 years ahead of Google in almost every regard.

Apple is simply years ahead when it comes to system integration.

Apple has a drastic advantage with wearables because it owns not only the OS, but also the semiconductor stack, the branding, the industrial design, the stores, and more of the direct distribution—wearables aren’t subsidized by carriers.

What iOS Still Needs To Learn From Android

One of the biggest differences between Android and iOS has always been the home screen. Apple has stubbornly stuck to its app grid, while Android offers users a clean slate to work with, opening up a wide spectrum of customization options in the form of graphical widgets.

… Apple’s focus on productivity and multitasking in iOS 8 has made our iPhones and iPads more powerful than ever.

Twitter UK TV Ratings Go Live This Month, The First Of 6 New Markets With Kantar

Twitter is turning on TV ratings in the UK, in partnership with WPP subsidiary Kantar Media. The service — which includes a variety of metrics, the creation of a TV-metric specific data feed, and an analytics dashboard — is set to go live by the middle of October.

It’s been more more than one year since the two companies first announced that they would work together on expanding Twitter TV Ratings beyond the U.S. market, where Twitter works with Nielsen, to the UK and Spain; and it’s been six months since Twitter announced that its Kantar deal would get expanded to four other regions — the Nordics, Russia, parts of Africa and southeast Asia.

For now, the only two markets that are live (or nearly live, give or take a couple of weeks) are the U.S. and UK.

Twitter’s decision to go big on TV analytics, and to exploit that for its own commercial boost, are borne out of the fact that people already spend a lot of time talking about TV on the social network.

In theory, there are a couple of different levels of insight that Twitter gets from this social TV data. The first is around the programming itself, and how consumers respond to the content — both during shows as “second screen” interactions and responses before/after broadcasts.

The second is around areas like advertising. This involves how users are responding to ads, and also where their attention is turning (to Twitter) when the ads come on during a program. Twitter, as an ad-based service itself, sees an opportunity as a supplementary screen for advertising in those gaps, and gathering the data to prove that point can only help it.

Last quarter, Twitter reported $250 million in revenues, driven largely by advertising — underscoring yet another synergy between itself and TV: for both, advertising is what helps their wheels turn.

These include matching specific Twitter users to an affinity with specific brands, channels and programs; monitoring the number of people who view specific Tweets related to individual programs; the number of impressions — times a Tweet or Retweet has been sent — for a particular program.

How BuzzFeed Thinks About Data Science

The team of ten data scientists (and growing!) is part of the our first-rate tech group comprised of over 100 talented engineers, product owners, and designers. The scale of our data has increased sharply as well: each month we can examine almost 2 billion views of text, image, and video content created by BuzzFeed in addition to hundreds of millions of data points from third party sources.

Data should inform your choices, not determine your strategy. In fact, over-optimization can lead to achieving only a local maximum.

CPG and Programmatic: Big Data Is a Big Deal

Erika Lamoreaux, associate director of digital media strategy at The Clorox Company, said: “The opportunities for layering on the data to understand who is interacting with our brands and when is not only helping us reach our targets, but redefining them,” she said. “That will lead to opportunities to do more with the creative—to have more tailored messaging in a real-time media environment.”

“Using first-party data to inform decisions is absolutely something that you want,” said Tamara Bousquet, senior vice president of media and head of programmatic activation at digital ad agency Digitas LBi. “The programmatic layer allows us to take advantage of real-time insight and make decisions based on actual data vs. a panel that looks back 90 days. It allows us to make sure we’re able to have a one-to-one conversation at mass scale, because we’re dynamic in our creative and our targeting choices.”

Newspaper Inserts Still Have Their Perks

Good news for print newspapers: They’re the most preferred method for getting ad inserts and fliers. According to a May 2014 study by Frank N. Magid Associates for the Newspaper Association of America (NAA), 39% of US adult internet users favored newspapers for receiving ad inserts and fliers, compared with just 21% who preferred the web and 27% who wanted them sent via mail.

Fully 70% said they checked the inserts to find out about sales and savings, while 62% said the fliers saved them time and money—and 56% had clipped coupons from a newspaper insert in the 30 days prior to polling. Interestingly, a majority of respondents enjoyed looking through newspaper inserts just because, with 57% browsing even when not in the market for an item and 56% doing so simply because it was a part of their routine.

Mobile vs. Desktop: See Which Medium Wins in 5 Key Comparisons

1. Engagement: Advantage Mobile
2. Undivided Attention: Advantage Mobile
3. Location: Advantage Mobile—but Not as Much as You Think
4. E-commerce: Advantage Desktop
5. Visual Impact/Screen Size: Advantage Desktop

Twitter, MIT Create New Research Lab to Analyze Every Tweet

Broadly, the Laboratory for Social Machines aims to better understand how information spreads on Twitter and other social media platforms.

This is Twitter’s first financial foray into academic research. Its $10 million commitment will be spread over five years.

One year after Tina Brown exit, Daily Beast traffic surges

In a memo to staff on Wednesday, Editor-in-Chief John Avlon said internal numbers on all platforms showed 21.3 million unique visitors in September, a 60 percent increase in traffic compared to the same month last year.

“This year alone, we’ve grown our audience more than 30%, our social media community is up 300%, and our Facebook audience has grown from 320,000 to 1.7 million since last summer. Over the course of 2014, our advertising deal size has increased 30%, with our largest campaigns ever secured in the past quarter.

Facebook More than Ads Up

American adults will spend 21 minutes a day on the social network in 2014, accounting for 6% of their digital media diet, eMarketer estimates. And only 52.8% of adults even use Facebook on a monthly basis.

Even more impressive: with that 6% of facetime, Facebook will account for nearly 10% of U.S. digital ad spending. By comparison, other social networks will command 11.9% of time but only 3.9% of ad revenues.

SmartNews, a top news-reading app in Japan, comes to the US

On the surface, SmartNews feels like a pretty standard news app, but most of the innovations are under the hood. The app mines social media in order to track which articles are trending. Syncing your Twitter account enables SmartNews to personalize your feed based on your interests.

The Toast’s recipe for bootstrapping a profitable media business

Only a little over a year old, the site was profitable just after three months.

4 Native Ads the Media’s Talking About

Yahoo Tests A New Homepage Highlighting Magazines, Talent… And Twitter

yahoo

Financial Times Editor Lionel Barber: “Now Software’s Driving the Journalism” (Q&A)

Minimum Viable Product: Your ultimate guide to MVP (+great examples)

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