Zuckerberg wants Facebook to be best ‘personalized newspaper’

7 Mar

Rich stories, a choice of different feeds and mobile consistency are the three focuses of Facebook’s News Feed redesign, CEO Mark Zuckerberg announced at a press conference Thursday.

Zuckerberg opened the “big announcement,” as it was billed earlier this week, proclaiming Facebook’s goal to “give everyone in the world the best personalized newspaper we can…You need to be able to share any kind of content you want…with any audience you want.”

It’s not as if Facebook wasn’t already trying to be everyone’s personalized newspaper, but maybe this is the first time the company has truly believed it could accomplish as much.

Here’s a look at the “new News Feed” that was shown during the presentation:

Screen Shot 2013-03-07 at 1.11.11 PM

News Feed Tech Lead Chris Struhar, one of four presenters, introduced a feed “switcher” function – available on mobile and desktop – that allows users to choose between options including: All Friends; Most Recent; Close Friends; Music, Photos; Games; Following. Struhar also said feeds can be sorted chronologically.

In addition to the broader “switcher” toggle option, (which was available in a different form already, but buried on the left rail) users will now be able to choose a default feed, like one from the list above.

As long as we’re talking Facebook, you can show my page some love, and follow me on Twitter.

While a limited number of users can already view the new feed at facebook.com/newsfeed, Vice President of Product Chris Cox said it will be “weeks” before all users have the “new” News Feed. (You can also request to be put on the waiting list with the above link.)

“As soon as we’ve got it to a super-polished and good place, we’ll be rolling it out more broadly,” said Cox, who opened by saying the goal was “getting Facebook out of the way as much as possible.”

Julie Zhou, who leads product design, gave some insight into why the social network believes it can be the go-to source for so much information.

“We know all the articles people are sharing…throughout the world,” Zhou said.

“Places,” for example, are getting the “prominence they deserve,” as Zhou put it, including maps with the listings.

Screen Shot 2013-03-07 at 1.16.25 PM

Upcoming events will be better organized, too.

Screen Shot 2013-03-07 at 1.18.46 PM

Larger profile photos, to go with the product’s visually-rich ambitions, are also worth noting.

Screen Shot 2013-03-07 at 1.15.38 PM

Music is also a big focus: What shows and concerts are coming up near me? What are the artists I “like” saying? What are my friends saying about them?

Screen Shot 2013-03-07 at 1.23.13 PM

Here is a Storify of all my tweets from the press conference.

Note: I watched the press conference livestream on Mashable.


One Response to “Zuckerberg wants Facebook to be best ‘personalized newspaper’”


  1. What does Facebook’s ‘people saw this post’ number mean? | Social Meditation - October 14, 2013

    […] no telling how these numbers will be affected when Facebook finally rolls out its new News Feed to everyone. But until then, have at […]

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