In Favor of Live-Tweeting (Duh)

31 Jan

One of the most difficult things to convince some anti-social media stragglers about live-tweeting is that it’s OK if it doesn’t drive traffic directly back to your site. Unless you have an awesome live-blogging platform in your CMS, and your users are already on your site, live-tweeting is the way to keep your audience informed in real-time.

If you do want to get content out of your tweets as you post, you can always:

  • Have a colleague do rewrite based on your Twitter feed
  • Have a colleague embed your tweets
  • Pull them in automatically with something like CoveritLive, which is what we use at Patch

Last night, Patch Connecticut regional editor Gary Jeanfaivre live-tweeted the Connecticut’s Bipartisan Task Force on Gun Violence Prevention and Children’s Safety. The hearing took place in Newtown, where Adam Lanza killed 20 children, seven other adults, including his mother, and himself, Dec. 14, 2012.

From @NewtownPatch Wednesday night:

  • Six hours, 20 minutes of live-tweeting
  • 51 tweets sent
  • 366 retweets received (three of 25+)
  • 107 favorites received (three of 10+)
  • Four replies sent
  • 19 quotations sent
  • 20 photos sent

This was Gary’s most retweeted tweet:

And his most favorited one:

One rewarding thing for us was that other outlets took notice of Gary’s work, which was simply a continuation of the great coverage our Connecticut team has done of this terrible tragedy since the day of the shootings.

The New York Times embedded two of Gary’s photos, including at the very top of its post.

Screen shot 2013-01-31 at 9.25.17 AM

Gary heard from another local reporter, too (that’s local editor Davis Dunavin, not Gary, in the flavicon):

We should use all the tools at our disposal to keep the reader informed in as accurate and timely a manner as possible, even if it doesn’t always result in traffic to the site. Of course providing great coverage on platforms other than your own site, like Gary did last night, will build a brand loyalty that translates into more loyal users, and in the long run, more traffic.

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