In College Basketball, Does New Job = More Klout?

28 Mar

@JamionChristian hasn’t sent an original tweet since early October. (His most recent activity was a March 10 RT of something I wrote about a kid getting punished in Panera Bread.) But ever since the 29-year-old was rumored to be in the running, and subsequently hired, as head coach of his alma mater’s men’s basketball team, his Klout score has climbed steadily. (See the aqua-colored line.)

Disclosure: Jamion is a friend, and I, too, am a Mount St. Mary’s alum. He played basketball there, and I was a manager for the men’s basketball team, but we weren’t students at the same time.

What’s interesting about this is that Jamion doesn’t have a Klout account (I guess it’s for self-absorbed people like me.) This means the social rating site is basing his influence solely off his largely inactive Twitter account. (Largely inactive because when he was an assistant at VCU this past year, the team decided not to use Twitter during the season.) You can link your Klout account to your accounts with Twitter, Facebook, LinkedIn, foursquare, Google+ and many more.

Here is an explanation from the site of how it calculates scores:

Klout measures influence online using data from your social networks. Anywhere you have an online presence, you have the opportunity to influence people by creating or sharing content that inspires actions such as likes, retweets, comments and more. The more engagement your posts receive, the more influential you are. Klout uses this information to provide you a Klout Score that measures your overall influence

The one thing that seems to give the biggest boost to my score (not that I check it every day, or that it’s very high) is getting retweeted. RTs are gold for a one-time bump, especially if the person who retweeted you has a lot of followers. Well Jamion hasn’t tweeted in months, so no one has been retweeting him.

But he’s getting mentioned like crazy.

“The Mount” is a Catholic liberal arts school in the foothills of Emmitsburg, MD, best-known for its Civil War connections and proximity to Camp David. (Though we did win the 1962 college division national championship under Jim Phelan.) In other words, this isn’t like Kentucky or UCLA naming a new coach. We’re a bit under the radar in Eburg.

That’s why I find it so interesting that Jamion’s “influence” would more than double in a month despite him not doing a single thing to help his score. Other than getting hired as one of the youngest head coaches in the country at the school where alums and administrators alike can’t wait for his sideline debut this fall.

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