How Devon Edwards Benefited from Joe Paterno Error

22 Jan

It’s not all bad news for Devon Edwards, the former OnwardState.com managing editor who resigned after falsely reporting Joe Paterno’s death. How did Edwards benefit after setting off a three-hour Twitter firestorm of false reports, retractions and corrections?

Around 10:45 p.m. Saturday, when @Devon2012 surfaced as the face of OS’s mistake, he had 1,280 followers. By 9 a.m. Sunday, he was up to 1,525 – a 19.1 percent increase. Or, 23.9 new followers an hour from a Saturday night into early Sunday, the worst hours of the lowest Twitter traffic days of the week.

It wasn’t just about the numbers, though. At least four reporters for prominent outlets reached out to Edwards, none bigger than FoxSports.com’s Jason Whitlock:

Barry Petchesky of Deadspin:

Andy Hutchins of SBNation:

Howard Owens of The Batavian:

Here is Edwards’ timeline since last night:

He also tweeted a link to this song via YouTube, but later deleted it: Hospital Beds by Cold War Kids.

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2 Responses to “How Devon Edwards Benefited from Joe Paterno Error”

Trackbacks/Pingbacks

  1. Twitter Polices CBS’s Double-Gaffe « Social Meditation: Gerick - January 23, 2012

    […] former managing editor Devon Edwards’ resignation letter fell short (though he did still benefit). Edwards said he never expected to be in the national spotlight – a very poor excuse – and […]

  2. Twitter Polices CBS’s Paterno Double-Gaffe « Social Meditation: Gerick - January 23, 2012

    […] former managing editor Devon Edwards’ resignation letter fell short (though he did still benefit). Edwards said he never expected to be in the national spotlight – a very poor excuse – and […]

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